Types of Qualitative Market Research Testing Strategy and Methods

 Hybrid Research consists of Qualitative and Quantitative Market Research. Through these two types of research, the researchers collect data from the market in order to understand customers' needs, experiences, feedback, etc. However, there are four distinct types of qualitative market research testing strategies and methods.

Here are these:

Direct Exploration

This qualitative market research strategy doesn’t hold any barred feedback for a potential idea. This strategy is used where the users are told about the idea where no physical product is not provided to customers to collect possible feedback.

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After that, this feedback is then explored to form the basis of the new product.

Monadic Testing

This method evaluates feedback, which is provided by the users with one single idea, feature, concept, or product when asked. It is a multi-conceptual method and available, other designs are shown to customers.  It researches every feedback so that you get expert data on Hybrid Research.

Sequential Monadic Testing

This strategy method is almost similar to monadic testing because each concept, feature, or product is shown one time. However, the only difference in it is that an alternate design is designed for each concept at the same time when the researchers are collecting feedback from customers. And, thus it is called paired nomadic testing or paired testing.

Before discussing the last types of qualitative market research method, we want to let you know that if you need professional help in market research, then approach Top Market Research Company, it is the best Qualitative and Quantitative Market Research Company. Discrete Choice Testing

In discrete choice, testing is exactly like paired nomadic testing but it has the only difference is that all choices are provided at once to customers, no individually, and then the users are asked to pick one concept they like over another and then explain what they feel about that concept, feature or product. 

 

 

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